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Foot LockerCNBC
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81% Informative
Foot Locker turns 50 while on a bit of an upswing two years into CEO Mary Dillon's tenure.
Last month , it released fiscal second-quarter results and full-year guidance that beat expectations.
Analysts say the retailer must differentiate itself from competitors and ensure that it executes its new strategies.
Foot Locker's stock rose to record highs as revenue grew at a mid-to-high single-digit compound annual growth rate.
But as the 2020s neared, the company got "complacent" and began taking its position as the market leader in sneakers "for granted" The company did too little to update its e-commerce capabilities and its real estate footprint, said Bracken .
Foot Locker plans to relaunch its mobile app at the end of the year .
It recently unveiled its revamped loyalty program FLX , which allows customers to earn discounts, access to product launches and perks like free returns.
The company is marketing more toward women and has partnered with stars such as Leray Leray .
VR Score
84
Informative language
84
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56
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informal
Language
English
Language complexity
45
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Attention-grabbing headline
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short-lived
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2
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2
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