"Clarkson's Farm Mushroom Coffee"

This is a UK news story, published by Wired, that relates primarily to adaptogens ashwagandha news.

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mushroom coffee brand Reformed

Wired

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Adaptogenic drinks: The Race to Make Your Coffee Do More and More

Summary

Nutrition label

63% Informative

A slew of startups are trying to push this trend further, packing more and more supposedly beneficial ingredients into a single cup.

They boast claims of improving focus, promoting calm, and enhancing creativity.

Google Trends shows interest in “mushroom coffee” climbing steeply since summer 2022 .

The overall functional drinks market is predicted to reach $307 billion by 2029 .

UK -based Spacegoods’ Rainbow Dust, unmissable in bright pink and purple packaging, contains 80 milligrams—less than most coffees.

MUD\WTR, a direct-to-consumer functional drink brand, uses plant-based adaptogens ashwagandha , maca root, and rhodiola rosea.

Some brands are emerging that pitch chilled, ready-to-drink beverages with adaptogenic ingredients as alternatives to cocktails for the sober-curious.

The interest in adaptogens to broader health trends since the turn of the millennium , including increased interest in mindfulness and mental well-being as well as physical fitness.

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful