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Ars Technica

Ars Technica

How breaking up Google could lower your online shopping bill

Ars Technica
Summary
Nutrition label

81% Informative

The US Department of Justice is trying to break up Google 's alleged ad tech monopoly.

The DOJ has argued that through acquisitions, Google allegedly monopolizes the ad server market.

But experts say remedies sought in the antitrust trial could potentially benefit everyone targeted by ads online.

Lifting Google's grip on the ad tech market could even "revolutionize the Internet," Tech Oversight's Sacha Haworth said.

VR Score

83

Informative language

83

Neutral language

52

Article tone

semi-formal

Language

English

Language complexity

72

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links