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Apple Fifth Ave glows in colors to celebrate iPhone 16 launch

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Apple has made its iconic Fifth Avenue store in New York glow in the colors of Apple Intelligence .

The cube is glowing in the same colors used in the new Siri interface powered by Apple Intelligence , considered one of the key features of the new iPhones .

Despite all the iPhone 16 marketing campaigns, the AI features won’t be available until next month , when Apple releases iOS 18.1 .