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bird campaign managersWTOP News
•82% Informative
The hoiho, or yellow-eyed penguin, wins New Zealand's bird of the year .
The bird is a shy bird thought to be the world’s rarest penguin.
Campaigners launched meme wars, sought celebrity endorsements and even got tattoos to prove their loyalty.
In 2018 , Australian pranksters cast hundreds of fraudulent votes in favor of the shag.
The following year , Forest & Bird was forced to clarify that a flurry of votes from Russia appeared to be from legitimate bird-lovers.
While campaigns are fiercely competitive, managers described tactics more akin to pro wrestling.
VR Score
87
Informative language
87
Neutral language
51
Article tone
semi-formal
Language
English
Language complexity
45
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
6
Source diversity
5
Affiliate links
no affiliate links