logo
welcome
Wired

Wired

Why Threads Is All the Ragebait

Wired
Summary
Nutrition label

59% Informative

This week on Gadget Lab , we talk with Business Insider senior correspondent Katie Notopoulos about her experiment with rage bait on social media site Threads .

In an effort to boost engagement on the site, Threads prioritized posts with the most replies and comments.

We also ask whether social media sites are making the right decision by catering to their most furious users.