This is a news story, published by Sky News, that relates primarily to Tortoise Media news.
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British national newspaper industrySky News
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77% Informative
The Observer, the world's oldest Sunday newspaper, is in talks to be sold to Tortoise Media .
The start-up was founded five years ago by former BBC and Times executive James Harding .
The Observer is thought to employ fewer than 100 full-time and freelance staff on a standalone basis.
VR Score
79
Informative language
81
Neutral language
23
Article tone
formal
Language
English
Language complexity
54
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
medium-lived
External references
1
Source diversity
1
Affiliate links
no affiliate links