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73% Informative
UK data protection watchdog issues a reprimand to Sky Betting and Gaming.
Regulator says some sites have shifted to a pay-or-consent model.
SkyBet and Gaming was processing people’s personal information before they had the option to accept or reject advertising cookies.
ICO must take its share of the blame, here, having spent years ignoring warnings from privacy campaigners about the adtech industry’s out-of-control data gathering.
It also failed to take decisive action on its own concerns about the sector's data-grabbing practices, as set out in a 2019 report.
VR Score
70
Informative language
66
Neutral language
39
Article tone
informal
Language
English
Language complexity
60
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
3
Source diversity
1
Affiliate links
no affiliate links