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David CameronGuardian
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55% Informative
Ben Stewart , James Sadri , Oliver Knowles and Will Rose became Led By Donkeys .
They met through working at Greenpeace and became friends in a north London pub.
The four were laughing at David Cameron’s 2015 election tweet: “ Britain faces a simple and inescapable choice stability and strong government with me, or chaos with Ed Miliband ” It was papered over almost immediately, as were their next four guerrilla billboards, but they survived on social media.
They started a crowdfunder in the middle of 2019 , and by November that year , they had raised half a million pounds .
Led By Donkeys is a collaboration with Covid-1919 and Joanne Knowles .
The group have worked together since Greenpeace is their institutional hinterland.
None of them were an especially ardent Remainer before the referendum.
The original billboards were partly a response to this short-term political memory where nothing lasts’.
Led By Donkeys have been galvanised by the right’s attacks on net zero .
Rose Knowles and Sadri Sadri say they share a sense of commitment to their work.
VR Score
55
Informative language
52
Neutral language
36
Article tone
informal
Language
English
Language complexity
35
Offensive language
possibly offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
no external sources
Source diversity
no sources
Affiliate links
no affiliate links