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antitrust trialSearch Engine Land
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74% Informative
Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry.
The outcome of the landmark case could bring significant changes to Google and publishers.
Experts argue that could seriously hurt advertisers as well.
The trial could determine whether Google ’s control over digital advertising constitutes an illegal monopoly.
Google faced backlash from publishers during the 2019 rollout of UPR (Unified Pricing Rules) Internal emails revealed that Google considered lowering its take rate to ease publisher concerns.
If the DOJ wins, Google could face up to $100 billion in advertiser lawsuits, analysts say.
VR Score
70
Informative language
66
Neutral language
51
Article tone
formal
Language
English
Language complexity
57
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
2
Source diversity
2
Affiliate links
no affiliate links