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Sourcing Journal

Sourcing Journal

Bed Bath & Beyond Parent Launches Global Licensing Program

Sourcing Journal
Summary
Nutrition label

62% Informative

Beyond Inc. is starting a global licensing program with the Bed Bath & Beyond name.

The program will be international in scope and is designed to bring the brand to consumers in multiple ways.

Among the first of licensees signed is a category license with PEM America , a home textiles manufacturer.

Zulily flash-sale platform is up and running.

VR Score

43

Informative language

30

Neutral language

47

Article tone

formal

Language

English

Language complexity

41

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

Source diversity

1

Affiliate links

no affiliate links