Google's Publisher Ad Rules Trial
This is a news story, published by Verge, that relates primarily to Google news.
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Unified pricing rulesVerge
•How Google altered a deal with publishers who couldn’t say no
72% Informative
Google changed the rules of its publisher ad product in a way it knew online websites selling ad space would protest.
The Department of Justice alleges the change was to gain back more control in the ad tech market.
The DOJ says Google ignored its customers' preferences to strengthen its own business position.
Google 's attorneys countered that executives listened to customer feedback.
The DOJ tried to characterize Google ’s bundled announcement as pairing good news with bad to soften the blow for publishers.
Google rolled out the news of UPR in 2019 with some other changes it anticipated publishers would like, including switching from a second -price to first -price auction.
VR Score
80
Informative language
83
Neutral language
62
Article tone
semi-formal
Language
English
Language complexity
57
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
no external sources
Source diversity
no sources
Affiliate links
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