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How Google altered a deal with publishers who couldn’t say no

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Summary
Nutrition label

72% Informative

Google changed the rules of its publisher ad product in a way it knew online websites selling ad space would protest.

The Department of Justice alleges the change was to gain back more control in the ad tech market.

The DOJ says Google ignored its customers' preferences to strengthen its own business position.

Google 's attorneys countered that executives listened to customer feedback.

The DOJ tried to characterize Google ’s bundled announcement as pairing good news with bad to soften the blow for publishers.

Google rolled out the news of UPR in 2019 with some other changes it anticipated publishers would like, including switching from a second -price to first -price auction.

VR Score

80

Informative language

83

Neutral language

62

Article tone

semi-formal

Language

English

Language complexity

57

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links