Johnnie Walker's Lightweight Whisky Bottle

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standard Johnnie Walker Blue Label bottle

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current Johnnie Walker Blue Label bottle

Wired

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Johnnie Walker launches world’s lightest glass whisky bottle

Summary

Nutrition label

61% Informative

Johnnie Walker launched the world's lightest glass whisky bottle this week .

At 180 grams ( 6.35 ounces ), the teardrop shaped 70 -centiliter glass bottle is considerably lighter than the 850 grams of the current bottle (without the liquid and the stopper) The design has been five years in the making, and it breaks with the brand’s traditional square bottle for the first time.

The Johnnie Walker Blue Label Ultra 180-gram bottle is an eye-catching mix of traditional techniques and advanced R&D that has managed to slash weight and maintain a sense of luxury in a tumbler-heavy industry.

It comes under Diageo ’s Society 2030: Spirit of Progress initiative, which aims to increase recycled content to 60 percent , reduce packaging weight by 10 percent , and make all of its packaging widely recyclable by 2030 .

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Informative language

Neutral language

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semi-formal

Language

English

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not offensive

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not hateful