Reddit Acquires Memorable AI

This is a news story, published by Insider, that relates primarily to Unilever news.

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Insider

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Reddit has acquired an AI startup to beef up its ad business in a deal worth around $40 million

Summary

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86% Informative

Memorable AI uses artificial intelligence to predict which images and videos are most likely to catch a person's attention, stick in their memory, and encourage them to click on an ad.

Brands like Unilever , L'Oréal , and NotCo pay an annual fee to use the startup.

Terms of the deal were not disclosed, but two people familiar with the deal said it was in the region of $40 million .

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formal

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English

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