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84% Informative
Frito-Lay upgrades FIFA sponsorship with fan awards at men's and women's World Cups .
Texas -based snacks maker will be a global sponsor for the next World Cups in soccer.
The value of the deals was not disclosed.
FIFA budgeted to earn total marketing revenue of $2.7 billion for all of its tournaments from 2023-26 .
VR Score
85
Informative language
83
Neutral language
76
Article tone
formal
Language
English
Language complexity
41
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
3
Source diversity
3
Affiliate links
no affiliate links