'That's just Keon': The authentic Bills rookie wide receiver goes far beyond viral moments

Buffalo Bills rookie wide receiver Keon Coleman was being his authentic self when he first became an NFL player.

The internet ran with things about the 21-year-old wide receiver.

Social media was lit ablaze by the player who arrived at One Bills Drive and was simply himself.

Buffalo Bills host Miami Dolphins on Thursday night ( 8:15 p.m. ET, Prime Video).

Quarterback Keon Coleman played both basketball and football at Michigan State .

He led in all receiving categories in his only season at Florida State .

Coleman said football is a beloved sport in Opelousas and he believes playing it sets a good example.

"He had just a flair about him," a friend said.

There's a confidence to Coleman that allows him to be unafraid of being himself, both the fun and engaging person, even on the biggest of stages, while being committed to having success in the NFL for himself -- and everyone back in Opelousas . Before his first game with the Bills, Coleman was asked by Fisher if he was nervous. "No, why?" Coleman responded. "I'm just going to go out there and do what I do.".