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Upworthy

Upworthy

The German Christmas commercial that brought people to tears around the world

Upworthy
Summary
Nutrition label

52% Informative

The German ad agency Jung von Matt created the 2-minute spot for Dutch pharma company DocMorris .

The storyline itself doesn't really have anything to do with pharmaceuticals, but that's the beauty of it.

The ad opens with a scene of an elderly gentlemen looking at photos on his wall, then noticing someone hauling a Christmas tree.

He appears to have an epiphany, then goes to pull a kettle bell out of his dusty garage.

VR Score

36

Informative language

26

Neutral language

31

Article tone

informal

Language

English

Language complexity

45

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links