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9to5Google

YouTube starts showing ads when you pause a video on TV

9to5Google
Summary
Nutrition label

65% Informative

YouTube is adding a new ad format for ads on your TV which shows up when you pause the video.

Dunkin’ Donuts appears to be the only advertiser that’s shown up so far.

There was no timeline given for when this format would start rolling out.

VR Score

38

Informative language

20

Neutral language

78

Article tone

semi-formal

Language

English

Language complexity

30

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links