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Verge

Google dominates online ads, says antitrust trial witness, but publishers are feeling ‘stuck’

Verge
Summary
Nutrition label

70% Informative

Stephanie Layser , a former programmatic advertising executive at News Corp , testified in federal court on Tuesday .

She was testifying as a government witness in the Justice Department’s second antitrust case against Google .

The DOJ is accusing Google of monopolizing the markets for ad tech tools and tying together two of its products.

Former VP of engineering for display and video ads at Google said he still has PTSD’ from his time at Google .

Eisar Lipkovitz said he recognized a potential conflict of interest in the way DFP and AdX were integrated.

Still, he credited a lack of alternatives to Google’s DFP to the difficulty of running such a product.

VR Score

78

Informative language

80

Neutral language

73

Article tone

informal

Language

English

Language complexity

50

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

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