Swifties for Kamala: How Taylor Swift fans are creating a new blueprint for political organizing

Swifties for Kamala is a coalition of Swifties fans campaigning for Vice President Kamala Harris .

The organization was born out of a tweet.

Swifties are a legitimate organization helmed by Swifties with professional experience working on campaigns.

The group's Zoom rally raised over $100,000 for the Harris campaign.

Swifties for Kamala organize over a personal identity marker, liking Swift , with no inherent political attachments.

They are also organizing around Swift , someone who can attach herself to policies and people outside of Swifties ' goals, further complicating their group.

Swifties are not a monolith, but the diversity among Swifties calls into question the effectiveness of Swiftie voting coalition.

Swifties for Kamala hopes to be present at Swift 's remaining U.S. tour dates in Florida , Louisiana , and Indiana before the election.

The group plans to get volunteers in every state to make friendship bracelets and place them around public spaces in the community.

Each bracelet will have a QR code that directs the scanner to the Swiftie 's website, where voter information is available.