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coffee expertiseABC News
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77% Informative
Brian Niccol says he plans to focus on improving service and reestablishing stores as gathering places.
Starbucks ' sales have fallen this year due to weaker U.S. store traffic and other issues, including rising competition in China and boycotts in the Middle East .
Niccol , who was the CEO of Chipotle before coming to Starbucks , said he found a "shared sense that we have drifted from our core".
VR Score
76
Informative language
72
Neutral language
58
Article tone
semi-formal
Language
English
Language complexity
52
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
4
Source diversity
1
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