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flower companyGuardian
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83% Informative
A flower company has admitted to running 156 websites with different suburb names and placing thousands of Google ads that would have misled customers into thinking they were ordering from a flower shop in their local area.
If Ashgrove residents searched for an online flower delivery service, Meg’s Flowers would come up with a photo of a shopfront, a banner stating “ Ashgrove florist” and text reading “finest quality flowers in Ash Grove ” The company has agreed to pay a penalty totalling $ 1 m for the practice.
A hearing was held by the federal court to determine whether to accept the proposed fine last week .
VR Score
81
Informative language
79
Neutral language
76
Article tone
formal
Language
English
Language complexity
58
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
3
Source diversity
2
Affiliate links
no affiliate links