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BBC

Aldi shoppers treat themselves as cost pressures ease

BBC
Summary
Nutrition label

81% Informative

Premium own-label volumes up by nearly 16% year-on-year , according to Kantar .

That compares with a drop of 10% for "value" own-brand items.

Aldi UK boss Giles Hurley says shoppers are treating themselves to more expensive products.

It comes as Aldi revealed a 16% increase in sales in 2023 and bumper profits.

VR Score

84

Informative language

82

Neutral language

75

Article tone

informal

Language

English

Language complexity

39

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

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