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Aldi shoppersBBC
•
81% Informative
Premium own-label volumes up by nearly 16% year-on-year , according to Kantar .
That compares with a drop of 10% for "value" own-brand items.
Aldi UK boss Giles Hurley says shoppers are treating themselves to more expensive products.
It comes as Aldi revealed a 16% increase in sales in 2023 and bumper profits.
VR Score
84
Informative language
82
Neutral language
75
Article tone
informal
Language
English
Language complexity
39
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
3
Source diversity
1
Affiliate links
no affiliate links