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Don't mention Trump - how Republicans try to sway women voters

BBC
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76% Informative

Republicans in battleground states are hoping to stop the erosion of female support by steering the conversation back to issues that affect families.

Trump campaign has leaned into bro culture’, emphasising masculinity and contrast of weak versus tough’ But some who spoke to the BBC said his campaign has remained fixated on men - not women.

Inflation has been a persistent problem in the last three years as wages have struggled to keep up with rising prices.

A recent KFF poll indicated inflation was the top issue in this race for 40% of suburban women voters.

Strategists say Trump would do well to focus more on these specific economic policy points to win over voters.

Republicans in swing states have struggled with another issue that has animated women across the country.

Trump could make strides with female suburban voters by addressing their concerns about his personality, experts say.

Kellyanne Conway knows Trump better than most.

She believes his core message - are voters better off now then when he was in office? - is the same for all Americans , regardless of gender.