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New York Post

New York Post

Exclusive | Grindr dating app adds iconic ‘serving grunt’ notification sound for US Open

New York Post
Summary
Nutrition label

67% Informative

To celebrate the US Open , Grindr changed the sound of its notifications.

Users hear a grunt whenever a potential suitor sends them a “tap” to signify they are interested.

The campaign, called “ Serving Grunt ,” was explained to the app’s 14 million users.

VR Score

58

Informative language

50

Neutral language

71

Article tone

informal

Language

English

Language complexity

33

Offensive language

offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

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