Grindr Adds Tennis Grunt to Dating
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gruntingNew York Post
•Exclusive | Grindr dating app adds iconic ‘serving grunt’ notification sound for US Open
67% Informative
To celebrate the US Open , Grindr changed the sound of its notifications.
Users hear a grunt whenever a potential suitor sends them a “tap” to signify they are interested.
The campaign, called “ Serving Grunt ,” was explained to the app’s 14 million users.
VR Score
58
Informative language
50
Neutral language
71
Article tone
informal
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English
Language complexity
33
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offensive
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Known propaganda techniques
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short-lived
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2
Source diversity
2
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