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86% Informative
Automakers are rushing back into advertising during the National Football League season after a slowdown in recent years .
Toyota Motor Corporation , Hyundai Motor Company and the Detroit automakers are among those expected to capitalize on the NFL and its games as main advertising platforms in the coming months .
Toyota in particular is entering football season as the "Official Automotive Partner of the NFL ," a first for the world's largest automaker.
Last year's NFL regular season games averaged 17.9 million viewers.
Toyota is the official automotive sponsor of the NFL .
The partnership follows a successful partnership with the Olympics and Paralympics this year in Paris .
Toyota decided on the new partnership after an overall review of its marketing and advertising spend.
Hyundai will continue to have a prominent role during NFL broadcasts, including as presenting sponsor of NBC 's Sunday Night Football kickoff show.
VR Score
89
Informative language
90
Neutral language
64
Article tone
formal
Language
English
Language complexity
53
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
4
Source diversity
3
Affiliate links
no affiliate links