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Guardian

Why are the Murdochs trying to buy UK property site Rightmove?

Guardian
Summary
Nutrition label

70% Informative

Rupert Murdoch's eldest son Lachlan Murdoch could be about to repay his father's recent move to hand him full control of the family empire if a takeover of Rightmove , the UK 's leading property website, succeeds.

Success would fulfil Murdoch ’s desire to protect his beloved news media legacy in the UK .

A deal could be in excess of 5bn in cash and shares for Rightmove .

Lachlan Murdoch's property play dates back to 2001 when he swooped on struggling REA in Australia .

News Corp’s digital real estate services division accounted for a third of total global profits of $ 1.5bn in the year to the end of June .

Previous attempts to expand the property strategy to the UK have not come off.

VR Score

69

Informative language

66

Neutral language

29

Article tone

formal

Language

English

Language complexity

52

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

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