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Roblox usersCNBC
•72% Informative
Roblox is attempting to court more developers with real-world dollars.
The new model was announced as part of the company's annual developer conference in San Jose , California .
Game creators can now more easily sell to users without dealing with an intermediary virtual currency called Robux .
The goal "is to increase the appeal the platform to existing developers," said Manuel Bronstein , chief product officer.
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