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CNN

Advertisers plan to withdraw from X in record numbers | CNN Business

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Summary
Nutrition label

71% Informative

A record 26% of marketers plan to decrease their spending on X in 2025 .

It's the biggest recorded pullback from any major global ad platform.

Big brands have retreated from X over concerns about content moderation and uncertainty over the platform’s direction.

Consumers feel more positive about ads on X because there are fewer than there used to be, according to Kantar .

VR Score

73

Informative language

73

Neutral language

42

Article tone

formal

Language

English

Language complexity

59

Offensive language

likely offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

Affiliate links

no affiliate links