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The Next Web

Uh oh, Elon: Half of European marketers plan to cut spending on X

The Next Web
Summary
Nutrition label

68% Informative

In 2025 , almost half of marketers in Europe and North America plan to cut ad spending on X.

Only 4% of marketers now think adverts on X provide brand safety.

Trust in ads on X is now “historically low,” according to a new study from Kantar .

VR Score

70

Informative language

68

Neutral language

8

Article tone

informal

Language

English

Language complexity

31

Offensive language

likely offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links