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Guardian

Guardian

‘We captured magic’: the telenovelas reaching Latino voters in swing states

Guardian
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The largest ever cohort of young North Carolina -born Latinos will be eligible to vote in a presidential election.

Poder NC Action is a voter engagement group in the key battleground state of North Carolina .

The non-profit's strategy has been to focus on courting around 150,000 Latino voters who have voted twice or less since registering in 2016 .

Poder NC Action is run by a Latina woman, while the staff, consultants and artists that work on products are also Latino .

The organization will host a mobile Ballots y Belleza on a party bus where young voters will receive beauty services at historically Black colleges and universities, as well as public universities around North Carolina .