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Asian businessesCNBC
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90% Informative
Chinese consumer businesses have yet to expand as quickly into overseas markets relative to their Japanese and South Korean counterparts.
About 60 million ethnic Chinese live outside mainland China , according to the United Nations .
Chinese companies from home appliance brand Haier to robotics startup Keenon have accelerated their global expansion in recent years , especially as domestic consumption has remained sluggish since the pandemic.
"The prize will go to the companies that are able to learn quickly, and adapt quickly, and not assume that everything works domestically will necessarily work just as well overseas," Zehner said. "You need to approach international growth with a long-term mindset, not a get-rich-quick mindset," he said, adding that companies should not expect a "direct, immediate return on every dollar of marketing investment from day one .".
VR Score
94
Informative language
96
Neutral language
71
Article tone
informal
Language
English
Language complexity
59
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
4
Source diversity
4
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