Chinese Brands Lead Global Growth

This is a China news story, published by CNBC, that relates primarily to Keenon news.

China news

For more China news, you can click here:

more China news

Keenon news

For more Keenon news, you can click here:

more Keenon news

consumer & retail news

For more consumer & retail news, you can click here:

more consumer & retail news

CNBC news

For more news from CNBC, you can click here:

more news from CNBC

About the Otherweb

Otherweb, Inc is a public benefit corporation, dedicated to improving the quality of news people consume. We are non-partisan, junk-free, and ad-free. We use artificial intelligence (AI) to remove junk from your news feed, and allow you to select the best business news, entertainment news, world news, and much more. If you like consumer & retail news, you might also like this article about

Chinese consumer businesses

. We are dedicated to bringing you the highest-quality news, junk-free and ad-free, about your favorite topics. Please come every day to read the latest Chinese companies news, ethnic Chinese populations news, consumer & retail news, and other high-quality news about any topic that interests you. We are working hard to create the best news aggregator on the web, and to put you in control of your news feed - whether you choose to read the latest news through our website, our news app, or our daily newsletter - all free!

Asian businesses

CNBC

•

Chinese consumer companies have a 'disproportionate' advantage over Asian peers in winning the global market

Summary

Nutrition label

90% Informative

Chinese consumer businesses have yet to expand as quickly into overseas markets relative to their Japanese and South Korean counterparts.

About 60 million ethnic Chinese live outside mainland China , according to the United Nations .

Chinese companies from home appliance brand Haier to robotics startup Keenon have accelerated their global expansion in recent years , especially as domestic consumption has remained sluggish since the pandemic.

"The prize will go to the companies that are able to learn quickly, and adapt quickly, and not assume that everything works domestically will necessarily work just as well overseas," Zehner said. "You need to approach international growth with a long-term mindset, not a get-rich-quick mindset," he said, adding that companies should not expect a "direct, immediate return on every dollar of marketing investment from day one .".

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful