Reagan's landslide challenges pollsters
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Political PollsTime Magazine
•Nation: Where the Polls Went Wrong
69% Informative
Pollsters were unanimous in their findings that the coming choice between President Jimmy Carter and Challenger Ronald Reagan was “too close to call’s” When the votes were counted, the former California Governor had defeated Carter by a margin of 51% to 41% in the popular vote.
Pollsters are criticizing their competition's judgment, methodology, reliability and even honesty.
Pollsters disagree over how much the Reagan margin over Carter grew in the last few days before the election.
Harris organization was four points off Reagan ’s actual voting percentage, the largest error factor it has ever had in a presidential election.
Most private surveyors stopped work too early to pick up the last-minute switches.
Pollsters say they are not solely to blame for misleading the public.
They say the fault must be shared with the press, which has never fully understood the limitations of surveying.
Negative voting, large numbers of undecideds, low turnout made polling this year more difficult.
VR Score
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