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Wired

Here's how Steve Bannon made his money selling virtual gold on the Internet

Wired
Summary
Nutrition label

55% Informative

Steve Bannon was an investor in a World of Warcraft marketplace where players could pay real money for virtual goods, like gold, in the game.

Bannon managed to convince Goldman Sachs to plow $60 million into a company that sold imaginary goods in an imaginary world.

In 2007 , following a major lawsuit, the company rebranded to Affinity Media, and Bannon took over as CEO.

VR Score

49

Informative language

45

Neutral language

18

Article tone

formal

Language

English

Language complexity

45

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

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