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Wired

Here’s what to expect from Apple’s September 9 event

Wired
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58% Informative

Apple will unveil the iPhone 16, as well as the next Apple Watch and (most likely) some AirPods.

Much of the presentation is likely to revolve around artificial intelligence.

The announcement will stream live on Monday September 9 at 10 am PDT , 1 pm ET, and 6 pm BST .

Apple is positioning its Apple Intelligence tech as more of a feature than a product itself.

Since 2020 , Apple ’s event have had been pre-recorded keynote announcements, so unless there’s some technical snafu with the projector screen, there likely won’t be many moments where AI demonstrations go awry, like during Google ’s Pixel launch less than a month ago when a live demo of the company’s Gemini assistant didn’t understand some prompts. No matter what Apple announces, its event will likely be a slick, seamless presentation. Maybe in a perfect world, Apple ’s AI features will turn out to run just as smoothly..