This is a Singapore news story, published by CNBC, that relates primarily to Forrester news.
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•76% Informative
Chinese consumer brands are using Singapore as a strategic launchpad for global expansion, leveraging its blend of Asian and Western cultures.
In August alone, Chinese tea brand Chagee opened three stores in Singapore .
Despite cultural and strategic challenges, Chinese brands are embracing their unique identities, says Forrester analyst Xiaofeng Wang .
Pop Mart said it was expanding its e-commerce presence via platforms such Shopee, Lazada and Tiktok Shop .
Chinese companies also need to pivot from, for example, WeChat , to YouTube and Facebook , said Pop Mart's Lee .
Forrester 's Wang believes that as China 's economic growth slows, the rate of global expansion for Chinese companies will inevitably increase.
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