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Before Midjourney, there was NightCafe — and it's still kicking

TechCrunch
Summary
Nutrition label

83% Informative

NightCafe is an entirely bootstrapped venture that's profitable " most months " Its 25 million users have created nearly a billion images with its tools.

Elle Russell , co-founder of Cairns , Australia -based startup, helped her partner, Angus Russell , launch five years ago .

NightCafe is free to use, but only up to a certain number of images.

Packs of image-generation credits can be purchased à la cart, and select features are gated behind a subscription.

A source close to the company says it's raking in $4 million in annualized revenue with a gross margin of nearly 50% ..

NightCafe has a policy carve-out for "NSFW" content: short of outright nudity, but permissive of suggestive poses.

"Political bait," glorification of divisive figures or purposely unflattering or demeaning images are no-gos.

Most content the average person would find harmful or offensive is also prohibited.

The site's users generate at least 700 images a day.

VR Score

82

Informative language

80

Neutral language

56

Article tone

informal

Language

English

Language complexity

52

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

External references

34

https://creator.nightcafe.studio/search/creations?q=LEGOhttps://creator.nightcafe.studio/https://docs.midjourney.com/docs/planshttps://techcrunch.com/2024/08/26/openai-adobe-microsoft-support-california-bill-requiring-watermarks-on-ai-content/https://techcrunch.com/tag/dall-e-2/https://today.yougov.com/technology/articles/46058-majorities-americans-are-concerned-about-spread-aihttps://www.reddit.com/r/SideProject/comments/oyearz/i_added_the_latest_ai_art_technique_vqganclip_to/https://creator.nightcafe.studio/search/creations?q=Coca-Colahttps://techcrunch.com/2021/01/05/openais-dall-e-creates-plausible-images-of-literally-anything-you-ask-it-to/https://www.theverge.com/2019/12/16/21021005/google-youtube-moderators-ptsd-accenture-violent-disturbing-content-interviews-videohttps://creator.nightcafe.studio/search/creations?q=donald+trump+gunhttps://en.wikipedia.org/wiki/The_Night_Caf%C3%A9https://www.cameraforensics.com/blog/2024/02/08/the-dark-reality-of-stable-diffusion/https://techcrunch.com/tag/stable-diffusion/https://techcrunch.com/tag/deviantart/https://civitai.com/pricinghttps://creator.nightcafe.studio/search/creations?q=pokemonhttps://techcrunch.com/2023/09/21/the-copyright-issues-around-generative-ai-arent-going-away-anytime-soon/https://www.technologyreview.com/2022/12/13/1064810/how-it-feels-to-be-sexually-objectified-by-an-ai/https://techcrunch.com/2024/08/12/artists-lawsuit-against-generative-ai-makers-can-go-forward-judge-says/https://techcrunch.com/2023/11/21/stability-ai-gets-into-the-video-generating-game/https://creator.nightcafe.studio/search/creations?q=Stanley+%22Artgerm%22+Lauhttps://techcrunch.com/2024/08/14/meet-black-forest-labs-the-startup-powering-elon-musks-unhinged-ai-image-generator/https://creator.nightcafe.studio/search/creations?q=biden+wheelchairhttps://creator.nightcafe.studio/community-standardshttps://techcrunch.com/2024/06/25/stability-ai-lands-a-lifeline-from-sean-parker-greycroft/https://techcrunch.com/tag/midjourney/https://www.aseanbriefing.com/doing-business-guide/indonesia/human-resources-and-payroll/minimum-wagehttps://creator.nightcafe.studio/search/creations?q=Britney+Spearshttps://creator.nightcafe.studio/search/creations?q=mickey+smokinghttps://techcrunch.com/2023/06/29/runway-a-startup-building-generative-ai-for-content-creators-raises-141m/https://nightcafe.studio/blogs/info/ethical-concerns-in-using-ai-generated-imageshttps://wired.me/technology/protecting-the-social-media-protectors/https://creator.nightcafe.studio/search/creations?q=donald+duck

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