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cannabis salesCNBC
•60% Informative
The Travel Agency is a high-end marijuana dispensary on New York's iconic Fifth Avenue .
Cannabis consumption is gaining traction in the luxury market, as companies start selling THC -infused drinks and accessories.
New York City's first licensed dispensary, Housing Works Cannabis Co. , sells products at rates that are similar, but a shopper can spend more.
THC seltzer company Cann has backers that are high-end themselves, including Gwyneth Paltrow and Baron Davis .
The beverage company is trying to catch consumers where they're willing to spend.
Cann co-founder Jake Bullock said his target audience is a premium, largely millennial consumer.
The Surf Lodge partnership is an ideal introduction to that audience.
VR Score
51
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44
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62
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formal
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English
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48
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possibly offensive
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short-lived
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