Coaching Market: Unregulated, Misregulated, Cult-like

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life coaching

The Conversation

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Is ‘coaching’ a shortcut to mental health care? Not so fast − here are key differences

Summary

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75% Informative

Health “coaching’s” alone is a US$7.6 billion market in the United States , linked to the wellness and lifestyle medicine industries, as well as social media influencer culture.

Many Americans see coaches as a more personalized alternative to traditional physical and mental health care.

The profession is poorly regulated, which can make it a utopia for scammers and untrained people providing advice about health, psychology and nutrition.

Emily Hemendinger: A credible life coach is not going to promise to completely change your life or cure you.

If something is being touted as “tested” or “proven,” make sure you ask about the data.

Life coaching has the potential to be an evidenced-based, short-term practice, but potential clients need to carefully consider whether it is appropriate for them.

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External references

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