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Google AdsSearch Engine Land
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77% Informative
For two years , my team ran 54 Google Ads experiments in one lead gen account.
Key tests covered bid strategies, match types and ad copy.
Exact match keywords almost always perform better than phrase match keywords.
Maximize conversion strategy tended to underperform other bid strategies.
Target CPA bidding helped us hone in on an optimal CPA level.
The 120 target CPA consistently delivered higher conversions at a better cost per conversion.
For our account, which is heavily lead-based, tCPA tends to be the best model.
Remember that every PPC account and campaign is unique.
Validate our results with your own data, and if the outcomes align, confidently implement those changes in your account for improved performance.
VR Score
83
Informative language
89
Neutral language
58
Article tone
informal
Language
English
Language complexity
46
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
detected
Known propaganda techniques
not detected
Time-value
long-living
External references
1
Source diversity
1
Affiliate links
no affiliate links