This is a news story, published by Guardian, that relates primarily to BBC news.
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voluntary sectorsGuardian
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71% Informative
The effort to persuade people of the need for action has been left almost entirely to either the private or voluntary sectors.
For every pound or dollar spent on persuasion by an environmental charity or newspaper, the oil, chemicals, automotive, livestock and mining sectors will spend a thousand .
They snap up the cleverest and most devious communicators to craft their messages, offering salaries no one else can afford.
They pay a BBC in-house content studio to make their films.
The efficacy of a government campaign depends to a large extent on a sense of moral seriousness.
If everyone is hearing the same message at the same time and if that message appeals directly to a common moral core, it tends to be taken seriously.
Failing is an active decision, with major consequences.
It makes environmental legislation much harder to sell to the public and to parliament.
VR Score
71
Informative language
65
Neutral language
47
Article tone
informal
Language
English
Language complexity
44
Offensive language
possibly offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
detected
Time-value
medium-lived
External references
26
Source diversity
9
Affiliate links
no affiliate links