This is a news story, published by TechCrunch, that relates primarily to WhatsApp news.
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platform WhatsAppTechCrunch
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79% Informative
WhatsApp has become one of the most popular apps to buy things online in Latin America .
A startup called Mercately is building the back-end software to help brands better sell through WhatsApp .
The startup just raised a $2.6 million seed round led by Inventus Capital Partners and SVQuad.
VR Score
75
Informative language
69
Neutral language
80
Article tone
semi-formal
Language
English
Language complexity
45
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
medium-lived
External references
4
Source diversity
3
Affiliate links
no affiliate links