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Summary

TikTok Livestreams Direct Sales

This is a UK news story, published by Mashable, that relates primarily to TikTok Shop news.

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live stream sellers

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TikTok Shop
Mashable

Mashable

•

Why TikTok is full of teleshopping right now

Mashable
Summary
Nutrition label

75% Informative

Live shopping is taking off in the UK and the U.S. via TikTok Shop , the video-sharing app's ecommerce leg.

In China , in 2023 alone, an estimated $500 billion in goods were sold via livestream on apps.

Some businesses are making hundreds of thousands even millions of pounds via live shopping.

Live shopping platforms provide spaces for enthusiasts with varied interests.

Whatnot, a large livestream shopping platform in North America and Europe , is becoming increasingly popular for live shopping.

Live shopping offers something in-person shopping generally doesn't: hundreds of people who are just as interested in the thing you're about to purchase as you are.

VR Score

60

Informative language

49

Neutral language

73

Article tone

informal

Language

English

Language complexity

48

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

External references

16

https://www.instagram.com/joshreais/https://www.ziffdavis.com/ztg-privacy-policyhttps://www.whatnot.com/https://store.mintel.com/report/uk-changing-face-of-the-high-street-market-reporthttps://games.mashable.com/https://www.mintel.com/insights/consumer-research/the-future-of-consumer-behaviour-in-the-age-of-gen-z/https://www.independent.co.uk/advisor/vpn/netflix-statisticshttps://www.statista.com/statistics/1299771/tiktok-global-user-age-distribution/https://newsroom.tiktok.com/en-gb/retail-economics-reporthttps://cosmeticsbusiness.com/made-by-mitchell-on-making-one-million-on-tik-tok-shophttps://www.nytimes.com/2023/04/28/business/china-livestreaming-ecommerce.htmlhttps://www.firstinsight.com/white-papers-posts/gen-z-shoppers-demand-sustainabilityhttps://www.statista.com/statistics/912662/retail-monthly-footfall-year-on-year-by-location-united-kingdom-uk/https://www.ziffdavis.com/terms-of-usehttps://madebymitchell.co.uk/https://luxecollectivefashion.com/

Source diversity

14

www.instagram.comwww.ziffdavis.comwww.whatnot.comstore.mintel.comgames.mashable.comwww.mintel.comwww.independent.co.ukwww.statista.comnewsroom.tiktok.comcosmeticsbusiness.comwww.nytimes.comwww.firstinsight.commadebymitchell.co.ukluxecollectivefashion.com

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