Opera Philadelphia Lowers Tickets
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•Opera Philadelphia cuts all tickets to $11 in 'pick your price' model, hoping to widen audience
80% Informative
Opera Philadelphia drops all tickets to $ 11 in 'pick your price' model, hoping to widen audience.
New general director Anthony Roth Costanzo replaced David Devan , who retired after 13 seasons .
Company raised $7 million since June 1 when he replaced Devan .
New model is aimed at widening the company’s audience.
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