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CNBC

Amazon aggregators Branded and Heyday plan to merge as once-booming industry continues to shrink

CNBC
Summary
Nutrition label

80% Informative

Amazon aggregators Branded and Heyday are expected to merge as soon as this week .

The combined companies will form a new entity called Essor , which translates to "take flight" in French .

The Amazon aggregator space has faltered since venture capital money dried up and companies struggled to profitably operate the brands they acquired.

VR Score

82

Informative language

83

Neutral language

19

Article tone

formal

Language

English

Language complexity

60

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

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