Cox Media's "Active Listening" Tool

This is a news story, published by Gizmodo, that relates primarily to Cox Media Group news.

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Gizmodo

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Pitch Dek Gives New Details on Company's Plan to Listen to Your Devices for Ad Targeting

Summary

Nutrition label

64% Informative

Cox Media Group has been pitching tech companies on a new targeted advertising tool that uses audio recordings from smart home devices.

A leaked pitch dek reveals that the tool is called “ Active Listening ” and that it works by using smart devices, which can “capture real-time intent data by listening to our conversations” The dek also claims that Cox partners with major tech platforms, including Google , Amazon , and Facebook .

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language

possibly offensive

Hate speech

not hateful