Verizon Rebrands, Promotes MyPlan

This is a U.S. news story, published by Yahoo Finance, that relates primarily to Leslie Berland news.

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Associated Press News

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Marketing exec wants to shift Verizon's transactional image into one more tied to people's lives

Summary

Nutrition label

65% Informative

Chief Marketing Officer Leslie Berland was Twitter 's first chief marketing officer.

She joined Verizon in January and announced the company’s first rebrand in nine years .

Berland: Verizon is an extremely known brand in the U.S. and is seen as a respected, trusted, reliable brand.

A: The industry over the years has had to become much more sophisticated around misinformation — among many other things that are not in our control — and so our response has evolved very rapidly. So over time, there has been increased amount of tools and monitoring and tracking and assessment and even polices to to assess, track, evolve and be agile in our response to misinformation..

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful