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Very demure, very mindful - but are we missing the joke?

BBC
Summary
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63% Informative

Jools Lebron coined the phrase 'very demure, very mindful' in a viral TikTok video.

The phrase started out as poking fun at stereotypical ideas of femininity.

But some are concerned that it's just another way of setting unrealistic standards for women.

Celebrities, celebrities and companies have been jumping on the trend.

Wolf says the phrases Gen Z have used this year are unexpected and obscure.

He added that demure isn't the only archaic word making a comeback this year .

Inside Out 2 brought "ennui" back into fashion, while Taylor Swift’s Tortured Poets Department re-popularised the word “tryst”.