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fake reviewsMintz | Attorneys | Corporate | Litigation | IP
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74% Informative
On August 14 , the FTC announced its much-anticipated final rule banning fake reviews and testimonials.
The rule will go into effect on October 21, 60 days after its publication in the Federal Register .
The final rule acknowledges that AI tools “make it easier for bad actors to write fake reviews” The rule acknowledges the role AI plays in making fake reviews more ubiquitous.
The FTC did not finalize the proposed rule’s provision to prohibit review hijacking.
The final rule expands the purview of the FTC to go after fake and false reviews and increases liability for fake or false reviews or negative review suppression.
We would expect that the FTC program will rapidly move to an enforcement phase.
VR Score
72
Informative language
68
Neutral language
48
Article tone
semi-formal
Language
English
Language complexity
68
Offensive language
possibly offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
medium-lived
External references
4
Source diversity
1
Affiliate links
no affiliate links