Kamala Harris's Historic Presidential Run

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Kamala Harris

Condé Nast

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How the Kamala Harris Campaign Is Gaming Out the Homestretch

Summary

Nutrition label

62% Informative

Kamala Harris is a star, riding a rocket sled of momentum.

The next phase of the race is likely to include an increasing onslaught of attacks by Donald Trump .

The goal during the next month is to define Harris ’s image and ideas before Trump does, and to define her in contrast to Trump .

The campaign, even when it was Biden ’s, had long planned for an unprecedented amount of digital-media spending this fall , which is likely to exceed spending on traditional TV ads.

Many of those ads will be targeted at younger and non-white voters; Harris has better poll numbers than Biden with both groups, but turning them out on November 5 is a much harder task.

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language

possibly offensive

Hate speech

not hateful